Post-It - If only

CLIENT: Post-It
STRATEGY: Find a fun way to make Post-It popular again.
IDEA: We show the disadvantages of not owning the product rather than showing the benefits of owning it to provide a creative and more impactful solution.
EXECUTION: If only you had Post-It's!
TONE: Fun, sarcastic.
PROPOSITION: Post-It notes help you remember your everyday things more efficiently.

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